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Tuesday, September 15
 

8:30am EDT

Wells Fargo Fast Track
Tuesday September 15, 2026 8:30am - 11:30am EDT
Registration is available on a first-come, first-served basis to Retail Firm members only. Maximum registration of 200 attendees. Firms that attend the full program will receive $1,200 per firm in travel reimbursement.*

Spend the morning with your Wells Fargo Consumer Financing Team and rock your financing program! This engaging two-hour program kicks off with breakfast, then heads into micro sessions geared toward helping you get the most out of the AGS Credit Card Program, including practical advice and easy-to-implement tactics.

Your firm does not need to be enrolled in the AGS Credit Card Program to attend.
To register, add "Financing Fast Track" as part of the "Attendee Selections" tab of your Conclave registration. Already registered? Contact [email protected] to add the session to your registration.


*The travel reimbursement will be awarded to firms that check in and attend the full Fast Track program on Tuesday, September 15, 2026, as reported by Wells Fargo, and is limited to the first 100 firms that register for the Financing Fast Track program. For program merchants, Wells Fargo will direct deposit the reimbursement. For non-program merchants, the American Gem Society will reimburse via check payable to the primary firm member of record. Checks required to be reissued due to incorrect information associated with the primary firm member of record shall be subject to a fee of $25 to be deducted from the reissued payment. All reimbursements will be issued approximately 45 days following Conclave 2026.
Tuesday September 15, 2026 8:30am - 11:30am EDT
International 1

9:00am EDT

A Visit to the Mines of Tajikistan: A Designer's Perspective
Tuesday September 15, 2026 9:00am - 10:00am EDT
High in the Pamir Mountains of southern Tajikistan lie some of the world’s most storied sources of spinel and ruby. For centuries these remote deposits produced gems that traveled along the Silk Road and ultimately adorned royal treasuries and museum collections. Today, new production is limited, but the landscapes and histories remain extraordinary. This talk shares a visual journey to the historic mining region of Badakhshan. Through photographs and firsthand observations, the audience will see the dramatic geology of the Pamirs, the locations of the famous mines, and the immense physical challenges of extracting gems in such rugged terrain. For anyone fascinated by gems, geology, or the human stories behind them, this presentation offers the next best experience to standing there yourself.
Speakers
LR

Laurie Reid

Owner, Designer, LFR Studios Fine Jewelry
Tuesday September 15, 2026 9:00am - 10:00am EDT
Olympic A

9:00am EDT

AWCI Mobile Classroom: Workshop: Screw Driver & Tweezer Maintenance
Tuesday September 15, 2026 9:00am - 10:00am EDT
This class teaches proper screwdriver and tweezer maintenance including how to select and use sharpening tools. Learn about torque screwdrivers and new materials for screwdriver blades and tweezers. This is a hands-on workshop and tooling will be provided.
Speakers
avatar for Jason Champion

Jason Champion

Education Director, AWCI
Jason Champion is a Certified Watchmaker 21 and the education director for the American Watchmakers-Clockmakers Institute (AWCI) where he aids in curriculum development, teaches classes, and oversees AWCI’s world-renowned certification, traveling education, and the Archie Perkins... Read More →
Tuesday September 15, 2026 9:00am - 10:00am EDT
Walkway to Oscola

9:00am EDT

Frontiers in Colored Stone Origin Research: Jade, Opal, Demantoid, and Peridot
Tuesday September 15, 2026 9:00am - 10:00am EDT
This GIA session will be repeated.

Geographic origin and traceability are at the front of everyone's mind in the gem and jewelry industry. Everyone would love to know where all of their gemstones were sourced and by whom. Unfortunately, it takes a huge amount of research to develop new origin services, and so most gem labs limit origin determination to a small number of important stones. Over the last 10 years, GIA has been scientifically investigating several new materials, and over the last year, has launched 4 new origin services for jade, opal, demantoid, and peridot. This lecture will lay out the scientific basis for geographic origin determination and discuss the research that goes into developing a new origin service.
Speakers
avatar for Aaron Palke, Ph.D.

Aaron Palke, Ph.D.

Sr. Manager, Colored Stone Research, GIA
Dr. Aaron Palke developed an interest in minerals and gemstones searching for agates and other minerals in eastern Montana. Dr. Palke pursued a formal education in geology, obtaining a Bachelor of Science degree from The University of Tulsa and a Ph.D. from Stanford University. He... Read More →
Tuesday September 15, 2026 9:00am - 10:00am EDT
Royal Melbourne A

10:30am EDT

Casting 101 for Non-Casting Jewelry Professionals
Tuesday September 15, 2026 10:30am - 11:30am EDT
Understanding the lost-wax casting process is critical for everyone in the jewelry ecosystem – even if they are not bench jewelers or in a casting shop. This session will illustrate the process from design concept to metal. We will touch on pattern creation, building a mold and spruing the jewelry, ceramic investments, kiln firing, and, finally, casting into the alloy of your choice.

Highlights for non-casters will include some key “laws of physics” when it comes to what is possible in casting precious metal alloys, how to design for casting success, recognizing the best manufacturing methods for a design, and spotting potential problems in finished jewelry.
Speakers
avatar for Joel Meltzer

Joel Meltzer

Director of Manufacturing, TechForm Advanced Casting Technology, LLC
Joel Meltzer is the Director of Manufacturing at TechForm Advanced Casting Technology. Joel studied art in many different forms, from large-scale sculpture to printmaking, but fell in love with jewelry making while living in Tucson, Arizona. He received his BFA with a concentration... Read More →
avatar for Silas Morgan

Silas Morgan

Director of Business Development, TechForm Advanced Casting Technology, LLC
Tuesday September 15, 2026 10:30am - 11:30am EDT
Olympic A

10:30am EDT

Colored Stone Treatments in the 21st Century
Tuesday September 15, 2026 10:30am - 11:30am EDT
This GIA session will be repeated.

Untreated vs treated gemstones have very different market values, which require the disclosure of treatments to be crucial. From initial discovery to showcasing the treatment's overall effect, this presentation will explore some of the most significant treatments introduced into the market in the 21st century. Gemstone treatments are not going away, which means educating oneself on them is an important tool for anyone in the trade.
Speakers
avatar for Nicole Ahline

Nicole Ahline

Sr. Manager, Colored Stone Research, GIA
Nicole Ahline, originally from Chicago, Illinois, completed her undergraduate studies in geology at Cornell College in 2015. In 2016 Miss Ahline enrolled at GIA for the Graduate Gemologist (GG) program earning her GG credentials in that same year. Miss Ahline has also completed the... Read More →
Tuesday September 15, 2026 10:30am - 11:30am EDT
Royal Melbourne A

10:30am EDT

The New AGS Appraisal and Report Standards
Tuesday September 15, 2026 10:30am - 11:30am EDT
Appraisal Standards Subcommittee Chair Joel Hassler, ACGA, will go over some of the highlights and details of the new Appraisal and Report Standards passed by the Board of Directors earlier this year.
Speakers
avatar for Joel Hassler, ACGA

Joel Hassler, ACGA

Owner, Von Hasle Jewelers
Joel started in the industry in 2000, earning his CGA in 2003. In 2018, Joel was chosen as one of the two new CGA Instructors to take over for Cos Altobelli, ECGA. Joel has been a presenter on appraisal and store operations topics at AGS Conclave since 2018. He is a past AGS Board... Read More →
Tuesday September 15, 2026 10:30am - 11:30am EDT
Olympic B

10:30am EDT

The New Diamond Horizon: Merchandising & Profit in a K-Shaped World
Tuesday September 15, 2026 10:30am - 11:30am EDT
The diamond category is undergoing dramatic changes. Structural changes upstream include Anglo American’s plan to sell De Beers, alongside continued LGD demand.

In this session, we’ll translate market shifts into practical decisions AGS retailers can implement immediately:
  • What to stock (and what to stop stocking)
  • How to merchandise for a K-shaped consumer economy where affluent buyers remain resilient
  • How to protect profitability when “high margin” lab-grown sales can still produce shrinking gross-profit dollars

Attendees will leave with a clear playbook for assortment strategy and merchandising discipline as the diamond category enters its next chapter.
Speakers
GK

Gaurav Khandelwal

COO, Union Gems
Tuesday September 15, 2026 10:30am - 11:30am EDT
Colonial A

2:30pm EDT

How to Find/Locate Watchmakers
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Finding a qualified watchmaker in today’s market can feel like searching for a needle in a haystack—but it doesn’t have to be. In this session, we’ll share successful strategies for locating and attracting skilled watchmakers to support your store’s repair department. From recruitment tactics to workplace culture, we’ll talk about what draws talent in—and what drives it away. Whether you're running a single location or managing a multi-store operation, we’ll explore how to position your business as a place where top-level watchmakers want to work. If you’re looking to build or grow your watch repair team, this workshop is a must.
Speakers
avatar for Justin Shiver, RJ

Justin Shiver, RJ

Watchmaker, Underwood Jewelers
Justin Shiver has over a quarter of a century of experience as a watchmaker and workshop manager in a retail jewelry store. Justin’s expertise extends beyond the workshop. He is a current member of the American Watchmakers-Clockmakers Institute (AWCI) Board of Directors. As a member... Read More →
avatar for Jason Champion

Jason Champion

Education Director, AWCI
Jason Champion is a Certified Watchmaker 21 and the education director for the American Watchmakers-Clockmakers Institute (AWCI) where he aids in curriculum development, teaches classes, and oversees AWCI’s world-renowned certification, traveling education, and the Archie Perkins... Read More →
JZ

Jason Ziegenbein

Lead Watch Educator, AWCI
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Congressional B

2:30pm EDT

The Importance of Impactful Signage for Jewelry Stores
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Impactful signage helps customers navigate the store easily and reduces the mental effort it takes to find what they want. It also significantly impacts the overall shopping experience by creating an inviting atmosphere and showcasing products effectively. Imagine walking into a store, eager to purchase a specific piece of jewelry, only to leave empty-handed because you could not find it. Sound familiar? This common frustration highlights a significant issue in retail: poor visual merchandising.
Speakers
avatar for Leslie McGwire

Leslie McGwire

President, Leslie McGwire & Associates: Jewelry Store Interior Design Company
Leslie McGwire™ ASID Allied has over 35 years in the business development, commercial interior design, equipment, furniture sales, and marketing services for jewelry stores and retail businesses. 
Leslie McGwire, A.S.I.D. Allied (American Society of Interior Designers) is a premier & award winning designer and has won over 25 national design awards, including the Salon Today and INSTORE Awards. Some notable locations for which she has designed include: The Mirage, Wynn Hotel... Read More →
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Colonial B

2:30pm EDT

The Amazing Natural Diamond Story
Tuesday September 15, 2026 2:30pm - 4:30pm EDT
This Hands-on GIA session will be repeated. Space is limited to 24 participants and is first-come, first-served.

Many jewelers work with diamonds on almost a daily basis, and they can lose sight of how remarkable these natural gemstones are. This presentation will discuss the geological conditions of diamond formation that give rise to their rarity, and the distinctive features which provide positive evidence of their natural origin.
Speakers
avatar for James Shigley, Ph.D.

James Shigley, Ph.D.

Distinguished Research Fellow, GIA
Dr. James Shigley is a distinguished research fellow at the Gemological Institute of America in Carlsbad, California.  Prior to joining GIA in 1982, he studied geology as an undergraduate at the University of California Berkeley and later received his doctorate in geology from Stanford... Read More →
avatar for Brenda Harwick

Brenda Harwick

Senior Manager, On Campus and Lab Gemology Instruction, GIA
A specialist in both the theory and practice of diamond grading, colored stone grading, and gem identification, Brenda Harwick’s expertise comes from a ten-year background in retail and gemological training. Brenda earned her Graduate Gemologist diploma, and in 1999 she was hired... Read More →
Tuesday September 15, 2026 2:30pm - 4:30pm EDT
Royal Dublin B

4:00pm EDT

Brand Storytelling Through Experiences
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Having great products is no longer enough; you need to tell a story that is easy to connect with and remember. But what’s the most effective way to bring that story to life? In this session, event experts will focus on how to translate brand identity into meaningful, memorable customer experiences. From everyday interactions to curated events, panelists will share practical, innovative ways to stay top of mind, without requiring large budgets. Learn how to create authentic moments that reflect your brand, deepen relationships, and turn storytelling into a powerful business driver.
Speakers
avatar for Anna Samsonova, CG

Anna Samsonova, CG

Owner, Samsonova Consulting

Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Congressional A

4:00pm EDT

From Mine to Market: Using Tech to Sell Gemstones and the Stories Behind Them
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Are you wondering how much to invest in digital assets? Concerned about the ROI of time and money to implement systems? Luxury gemstone and jewelry sales are built on relationships, but today’s buyers also expect powerful digital tools. How do you balance both?

ANZA Gems founder Monica Stephenson and Gemist founder Madeline Fraser share a candid look at how a wholesale gemstone company uses digital technology to support ethical-sourcing storytelling and to streamline the sales process.

This practical conversation will cover what works, what’s challenging, and what luxury jewelry businesses should consider when investing in a digital platform. You'll leave with an actionable to-do list for scaling your business digitally—and successfully.
Speakers
avatar for Monica Stephenson

Monica Stephenson

President, ANZA Gems

avatar for Madeline Fraser

Madeline Fraser

Founder & CEO, Gemist
I’m the Founder & CEO of Gemist, an AI and SaaS platform transforming the jewelry industry through customization, visualization, and immersive digital experiences. As a three-time entrepreneur, I’ve always been passionate about building companies that merge creativity, technology... Read More →
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Augusta A

4:00pm EDT

Organized Retail Crime in 2026: Evolving Threats and Practical Strategies for Luxury Retail
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Join Howard Stone, VP of Asset Protection & Claims at Jewelers Mutual, and Scott Guginsky, EVP of the Jewelers' Security Alliance, for a timely discussion on how organized retail crime continues to evolve—and what luxury retailers must do in 2026 to stay ahead.

As criminal networks become more coordinated, mobile, and tech‑enabled, understanding current trends is critical to protecting your business. This session will explore emerging organized crime tactics impacting luxury and jewelry retailers, practical prevention strategies, and proven approaches to safeguarding your people, inventory, and customers.
Speakers
avatar for Howard Stone

Howard Stone

Vice President Global Asset Protection & Claims, Jewelers Mutual
Howard joined Jewelers Mutual in January 2024 with over 30 years of progressive Loss Prevention experience. He has held leadership roles at Macy's, Old Navy, Anchor Blue Stores and The Wet Seal. Most recently, Howard was the Director, Loss Prevention & Operations at Amazon in Seattle... Read More →
SG

Scott Guginsky

Executive Vice President , Jewelers’ Security Alliance (JSA)
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Colonial B
 
Wednesday, September 16
 

10:15am EDT

Build Your Diamond Story: A Workshop for Modern Retailers
Wednesday September 16, 2026 10:15am - 11:15am EDT
In today’s retail environment, selling diamonds isn’t just about product—it’s about story. But how do you craft a message that resonates with modern consumers and reflects the true impact of natural diamonds?

In this hands-on workshop, Diamonds Do Good guides attendees through building their own customized diamond story—one that can be used in-store, online, and across marketing channels. Using a simple, repeatable framework, participants will learn how to connect origin, impact, and emotion into a clear and compelling narrative.

This working session is designed to be practical and immediately applicable. Attendees will leave not only inspired, but equipped with messaging they can use the very next day—whether speaking to a client, training their team, or creating content for their brand.
Speakers
avatar for Madison Harvey

Madison Harvey

Associate Programs Director, Diamonds Do Good
Madison Harvey is a creator and storyteller with a passion for natural diamonds.  With a background in Journalism from Auburn University, Madison loves to share the positive impact that natural diamonds have all over the world.  Since joining the Diamonds Do Good team in 2020, Madison... Read More →
avatar for Constance Polamalu

Constance Polamalu

COO | Designer | Owner, Zachary’s Jewelers | Birthright Foundry | Bloomstone Jewelers
Passionate about all things: jewelry, retail, and tequila. Let's skip the small talk and jump into the diamond dream or what it's like to really raise children in the industry. ;) Constance

For Facts Sake:
Constance Polamalu is an American Samoan first-generation jeweler who serves as Chief Operating Officer at award-winning, multi-brand independent retailer Zachary’s Jewelers in Annapolis, Maryland. With almost 15 years of experience in fine jewelry through retail sales, mass-market... Read More →
Wednesday September 16, 2026 10:15am - 11:15am EDT
Augusta A

10:15am EDT

Building the Future – Platinum Education & the Next Generation of Jewelers
Wednesday September 16, 2026 10:15am - 11:15am EDT
As the jewelry industry evolves, so too must the way we educate and inspire the next generation of bench jewelers and designers. This forward-looking session explores the current state of bench jeweler education in general (with a special focus on the often overlooked, but increasingly important need for platinum bench jeweler education), why it matters, and how leading institutions and industry partners are shaping the future. (Panelists representing jewelry schools/academic institutions/industry organizations)
Key Discussion Points:
• The importance of platinum-specific training in today’s market
• Gaps in current education and how to address them
• Real-world examples of industry-education collaboration
• How mentorship and hands-on experience shape career readiness
Speakers
avatar for Kevin Reilly

Kevin Reilly

Senior Vice President, Platinum Guild International USA
Kevin Reilly is a jewelry industry veteran with over 30 years of experience in brand building, marketing, sales & customer relationship management.  In his role at Platinum Guild International USA, he is responsible for developing strategic partnerships with companies at all levels... Read More →
Wednesday September 16, 2026 10:15am - 11:15am EDT
Congressional A

10:15am EDT

Frontiers in Colored Stone Origin Research: Jade, Opal, Demantoid, and Peridot
Wednesday September 16, 2026 10:15am - 11:15am EDT
Geographic origin and traceability are at the front of everyone's mind in the gem and jewelry industry. Everyone would love to know where all of their gemstones were sourced and by whom. Unfortunately, it takes a huge amount of research to develop new origin services, and so most gem labs limit origin determination to a small number of important stones. Over the last 10 years, GIA has been scientifically investigating several new materials, and over the last year, has launched 4 new origin services for jade, opal, demantoid, and peridot. This lecture will lay out the scientific basis for geographic origin determination and discuss the research that goes into developing a new origin service.
Speakers
avatar for Aaron Palke, Ph.D.

Aaron Palke, Ph.D.

Sr. Manager, Colored Stone Research, GIA
Dr. Aaron Palke developed an interest in minerals and gemstones searching for agates and other minerals in eastern Montana. Dr. Palke pursued a formal education in geology, obtaining a Bachelor of Science degree from The University of Tulsa and a Ph.D. from Stanford University. He... Read More →
Wednesday September 16, 2026 10:15am - 11:15am EDT
Royal Melbourne A

10:15am EDT

Legal & Compliance Essentials for Today’s Jewelry Professionals
Wednesday September 16, 2026 10:15am - 11:15am EDT
Global trade policy is shifting rapidly — and jewelry businesses are feeling the impact. From new tariff proposals and customs enforcement priorities forcing businesses to seriously evaluate sourcing strategies, today’s market requires companies to stay informed and adaptable. The jewelry industry continues to evolve, as do the legal, regulatory, and consumer protection issues impacting businesses every day. Join the Jewelers Vigilance Committee (JVC) for an informative and practical session covering the most important compliance topics facing jewelry professionals today. This presentation will explore key areas including tariffs, advertising and marketing claims, social media and influencer compliance, product disclosures, responsible sourcing considerations, and emerging legal trends affecting the industry. JVC experts will also share real-world examples and best practices to help businesses reduce risk while building consumer trust and confidence. Designed for professionals across all sectors of the jewelry industry, this session offers valuable takeaways to help attendees strengthen compliance practices and stay ahead in a rapidly changing marketplace.
Speakers
avatar for Sara Yood, Esq.

Sara Yood, Esq.

CEO, JVC
Sara Yood, Senior Counsel at the Jewelers Vigilance Committee (JVC), is an attorney admitted in the state of New York with extensive experience in intellectual property law. Sara’s responsibilities at JVC include anti-money laundering compliance, FTC Jewelry Guides compliance, trademark... Read More →
Wednesday September 16, 2026 10:15am - 11:15am EDT
Augusta B

10:15am EDT

The Anti-AI Playbook: Scaling With AI Without Losing Your Brand or Designs
Wednesday September 16, 2026 10:15am - 11:15am EDT
AI is everywhere, but for jewelry, most of it falls short. Generic tools produce unmanufacturable designs, dilute brand identity, and put your proprietary IP at risk.

In this forward-thinking session, Madeline Fraser, an expert at the intersection of art, software, and AI—shares how to actually use AI the right way in jewelry.

You’ll walk away understanding how to:
  • Leverage AI to scale design, sales, and operations
  • Protect your proprietary designs and brand integrity
  • Ensure outputs are manufacturable and aligned with your standards
  • Avoid the common pitfalls that make most AI unusable in this space

This is not hype. It’s a practical framework for using AI as a competitive advantage, without compromising what makes your brand & jewelry designs valuable.
Speakers
avatar for Madeline Fraser

Madeline Fraser

Founder & CEO, Gemist
I’m the Founder & CEO of Gemist, an AI and SaaS platform transforming the jewelry industry through customization, visualization, and immersive digital experiences. As a three-time entrepreneur, I’ve always been passionate about building companies that merge creativity, technology... Read More →
Wednesday September 16, 2026 10:15am - 11:15am EDT
Colonial A

11:45am EDT

AWCI Mobile Classroom: Workshop: Quartz Testers: How and Why
Wednesday September 16, 2026 11:45am - 12:45pm EDT
This class will utilize modern Witschi quartz timing equipment to analyze quartz watch movements. The course will give a general overview of the timing equipment, allowing for questions and answers as well as an opportunity to use the equipment. Part of this course will be hands-on with movements and equipment being provided for use.
Speakers
avatar for Jason Champion

Jason Champion

Education Director, AWCI
Jason Champion is a Certified Watchmaker 21 and the education director for the American Watchmakers-Clockmakers Institute (AWCI) where he aids in curriculum development, teaches classes, and oversees AWCI’s world-renowned certification, traveling education, and the Archie Perkins... Read More →
Wednesday September 16, 2026 11:45am - 12:45pm EDT
Walkway to Oscola

11:45am EDT

Future Legends
Wednesday September 16, 2026 11:45am - 12:45pm EDT
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Panelists
avatar for Aaron Palke, Ph.D.

Aaron Palke, Ph.D.

Sr. Manager, Colored Stone Research, GIA
Dr. Aaron Palke developed an interest in minerals and gemstones searching for agates and other minerals in eastern Montana. Dr. Palke pursued a formal education in geology, obtaining a Bachelor of Science degree from The University of Tulsa and a Ph.D. from Stanford University. He... Read More →
avatar for Christopher “Mike” Breeding, Ph.D.

Christopher “Mike” Breeding, Ph.D.

Senior Manager, Analytics, GIA
Dr. Christopher “Mike” Breeding is a senior manager of diamond analytical testing at the Gemological Institute of America in Carlsbad, California. He obtained a B.S. in geology from the College of William and Mary in Virginia, a Ph.D. in geology from Yale in 2004, and is a GIA... Read More →
avatar for Evan Smith, Ph.D.

Evan Smith, Ph.D.

Senior Research Scientist, GIA
Evan M. Smith is a Senior Research Scientist at the Gemological Institute of America. His work focuses on the geology of diamonds, including those originating from depths greater than 300 km, which help constrain models of deep Earth composition and processes. This research has contributed... Read More →
avatar for Nathan Renfro

Nathan Renfro

Sr. Manager, Identification, GIA
Nathan Renfro, a native of western North Carolina, developed an interest in minerals during his late teens, which was sparked by his grandfather’s rock collection. In 2006 he completed his undergraduate studies in geology and then went on to enroll at GIA for the resident Graduate... Read More →
avatar for Nicole Ahline

Nicole Ahline

Sr. Manager, Colored Stone Research, GIA
Nicole Ahline, originally from Chicago, Illinois, completed her undergraduate studies in geology at Cornell College in 2015. In 2016 Miss Ahline enrolled at GIA for the Graduate Gemologist (GG) program earning her GG credentials in that same year. Miss Ahline has also completed the... Read More →
Wednesday September 16, 2026 11:45am - 12:45pm EDT
Congressional A

11:45am EDT

Natural Carat Crushers
Wednesday September 16, 2026 11:45am - 12:45pm EDT
What separates average retailers from absolute powerhouses? Natural Carat Crushers reveals the three distinct niche business practices that enable these dynamite stores to dominate the natural diamond market. These aren’t generic sales tips—they’re specialized strategies that consistently drive massive natural diamond movement and produce unparalleled closing ratios. In this high-impact session, we break down how top-performing retailers position natural diamonds for maximum emotional connection, engineer in-store experiences that accelerate buying decisions, and implement precision inventory and pricing tactics that keep stones turning at remarkable speed. The result? Higher average tickets, stronger margins, and clients who say “yes” faster and more often. Total natural diamond domination!
Speakers
Wednesday September 16, 2026 11:45am - 12:45pm EDT
Congressional B

11:45am EDT

The New AGS Appraisal and Report Standards
Wednesday September 16, 2026 11:45am - 12:45pm EDT
Appraisal Standards Subcommittee Chair Joel Hassler, ACGA, will go over some of the highlights and details of the new Appraisal and Report Standards passed by the AGS International Board of Directors earlier this year.
Speakers
avatar for Joel Hassler, ACGA

Joel Hassler, ACGA

Owner, Von Hasle Jewelers
Joel started in the industry in 2000, earning his CGA in 2003. In 2018, Joel was chosen as one of the two new CGA Instructors to take over for Cos Altobelli, ECGA. Joel has been a presenter on appraisal and store operations topics at AGS Conclave since 2018. He is a past AGS Board... Read More →
Wednesday September 16, 2026 11:45am - 12:45pm EDT
Olympic A

3:00pm EDT

Agentic AI: When Your Digital Assistant Starts Running the Store
Wednesday September 16, 2026 3:00pm - 4:00pm EDT
Most jewelers who've experimented with AI know the basics—using ChatGPT to write a caption, generate a product description, or ask a question. That's AI as a tool. What very few people in this industry understand is AI as an agent.

Agentic AI doesn't wait to be asked. It monitors, decides, and acts. It can watch your website for low-converting pages and flag them. It can monitor your review platforms and draft responses. It can check your inventory against your marketing calendar and alert you to mismatches. It can follow up with appointment inquiries automatically. It can run your email sequences without you scheduling them.

This session introduces agentic AI in plain language—what it is, how it works, and which tools and use cases are most valuable for jewelry retailers right now.
Speakers
avatar for Ross Cockerham

Ross Cockerham

CEO & Co-Founder, Punchmark
Ross Cockerham is the CEO & Co-Founder of Punchmark, and has been involved in the jewelry industry for over 25 years, helping retailers learn to run their stores more effectively and grow their businesses. In Punchmark's early days, Ross was responsible for engineering Punchmark's... Read More →
Wednesday September 16, 2026 3:00pm - 4:00pm EDT
Colonial A

3:00pm EDT

From Custom Chaos to Scalable Revenue: Fixing the Custom Jewelry Sales Process
Wednesday September 16, 2026 3:00pm - 4:00pm EDT
Custom jewelry represents over 70% of fine jewelry sales, yet up to 40% of those sales are lost in the process. Why? Because the experience is still too manual, too slow, and doesn’t meet modern customer expectations.

In this session, Madeline Fraser shares how to transform your custom sales process into a high-converting, revenue-generating machine, without losing the personal, high-touch experience your brand is known for.

You’ll learn how to:
  • Eliminate friction and drop-off in your custom pipeline
  • Increase average order value and close rates
  • Automate key steps while preserving your brand voice and client relationships
  • Seamlessly tie online & in-store

This is a tactical, step-by-step guide to making more money, saving time, and delivering a better customer experience—at scale.
Speakers
avatar for Madeline Fraser

Madeline Fraser

Founder & CEO, Gemist
I’m the Founder & CEO of Gemist, an AI and SaaS platform transforming the jewelry industry through customization, visualization, and immersive digital experiences. As a three-time entrepreneur, I’ve always been passionate about building companies that merge creativity, technology... Read More →
Wednesday September 16, 2026 3:00pm - 4:00pm EDT
Augusta A

3:00pm EDT

SMS Marketing: The What, Why, & How for Jewelers
Wednesday September 16, 2026 3:00pm - 4:00pm EDT
With an open rate of 90%, SMS marketing is one of the best ways to build customer relationships, boost foot traffic, and close more sales. During this session, our jewelry industry experts will walk you through everything you need to know about SMS marketing — including how to set up your system, comply with opt-in regulations, craft compelling messages, and drive real revenue. Don’t miss out on learning about this critical jewelry store marketing channel!
Speakers
NG

Nick Gurney

General Manager, Jewel360
RT

Rhett Tingey

Marketing Automation Manager, Jewel360
Wednesday September 16, 2026 3:00pm - 4:00pm EDT
Augusta B

3:00pm EDT

The Impact of Fluorescence on Diamond Appearance
Wednesday September 16, 2026 3:00pm - 4:00pm EDT
Fluorescence remains one of the most discussed – and often misunderstood – properties in diamond grading. While strong market opinions persist, the scientific and visual realities are more nuanced. In this 45-minute presentation, Dr. Mike Breeding examines fluorescence through three lenses: history, research, and observable appearance. Drawing on recent advances in imaging and measurement technology, a GIA research team has quantitatively characterized the relationship between blue fluorescence intensity and its effects on table-down color, face-up color, brightness, and transparency under controlled illumination. The session will also address the distinction between fluorescence-related contrast effects and transparency reduction caused by structural light scattering. By separating perception from measurable optical behavior, this research aims to reduce long-standing confusion and provide a scientific foundation for informed discussion of diamond fluorescence.
Speakers
avatar for Christopher “Mike” Breeding, Ph.D.

Christopher “Mike” Breeding, Ph.D.

Senior Manager, Analytics, GIA
Dr. Christopher “Mike” Breeding is a senior manager of diamond analytical testing at the Gemological Institute of America in Carlsbad, California. He obtained a B.S. in geology from the College of William and Mary in Virginia, a Ph.D. in geology from Yale in 2004, and is a GIA... Read More →
Wednesday September 16, 2026 3:00pm - 4:00pm EDT
Royal Melbourne A

4:30pm EDT

A Discussion of the Status of the Global (and US) Watch Industry
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
The watch industry is always shifting—from changing consumer habits to evolving dynamics in both the new and pre-owned markets. In this panel, we’ll take a step back and look at where the watch industry stands today, both in the U.S. and globally. We’ll talk trends, challenges, and opportunities that are shaping the future of watch retail, service, and collecting. This conversation will help you better understand the forces at play—and how to navigate them in your own business. Bring your questions—this one’s meant to be interactive.
Speakers
avatar for Justin Shiver, RJ

Justin Shiver, RJ

Watchmaker, Underwood Jewelers
Justin Shiver has over a quarter of a century of experience as a watchmaker and workshop manager in a retail jewelry store. Justin’s expertise extends beyond the workshop. He is a current member of the American Watchmakers-Clockmakers Institute (AWCI) Board of Directors. As a member... Read More →
avatar for Jason Champion

Jason Champion

Education Director, AWCI
Jason Champion is a Certified Watchmaker 21 and the education director for the American Watchmakers-Clockmakers Institute (AWCI) where he aids in curriculum development, teaches classes, and oversees AWCI’s world-renowned certification, traveling education, and the Archie Perkins... Read More →
JZ

Jason Ziegenbein

Lead Watch Educator, AWCI
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
Congressional B

4:30pm EDT

Designing Jewelry for Casting Success – From Concept to CAD to Efficient Finishing
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
Computer Aided Design or “CAD” offers infinite design possibilities and invites infinitely small detail, but we can’t lose sight of the laws of physics and material science! A design looks great blown up on the screen, but how will that detail translate to metal?

This session will provide clear guidelines for casting success as we discuss best practices for: minimum wall thickness, casting holes, dimensional tolerances, shrink rates, feature radius, differences in metal flow by alloy, hallmarks, finishing access, and the dreaded “Zoom of Doom” that could mislead anyone into thinking you can cast 0.01mm features.
Speakers
avatar for Joel Meltzer

Joel Meltzer

Director of Manufacturing, TechForm Advanced Casting Technology, LLC
Joel Meltzer is the Director of Manufacturing at TechForm Advanced Casting Technology. Joel studied art in many different forms, from large-scale sculpture to printmaking, but fell in love with jewelry making while living in Tucson, Arizona. He received his BFA with a concentration... Read More →
avatar for Silas Morgan

Silas Morgan

Director of Business Development, TechForm Advanced Casting Technology, LLC
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
Olympic A

4:30pm EDT

Jewelry Interior Design is Rising to the Challenge of Current Customer Demands
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
Whether owners are building out a new interior or updating an existing one, a primary function of jewelry store design is to convey your brand image and optimize the customer experience. As an owner the design must be attractive, engaging and on-brand, while meeting the expectations of today's customers. The pandemic accelerated the transition from in-person to online shopping, and many consumers say they will continue making online purchases because of the selection and convenience digital channels now offer—far more than just a few years ago. But not everyone wants to buy jewelry by clicking a link.
Speakers
avatar for Leslie McGwire

Leslie McGwire

President, Leslie McGwire & Associates: Jewelry Store Interior Design Company
Leslie McGwire™ ASID Allied has over 35 years in the business development, commercial interior design, equipment, furniture sales, and marketing services for jewelry stores and retail businesses. 
Leslie McGwire, A.S.I.D. Allied (American Society of Interior Designers) is a premier & award winning designer and has won over 25 national design awards, including the Salon Today and INSTORE Awards. Some notable locations for which she has designed include: The Mirage, Wynn Hotel... Read More →
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
Colonial B

4:30pm EDT

Organized Retail Crime in 2026: Evolving Threats and Practical Strategies for Luxury Retail
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
Join Howard Stone, VP of Asset Protection & Claims at Jewelers Mutual, and Scott Guginsky, EVP of the Jewelers' Security Alliance, for a timely discussion on how organized retail crime continues to evolve—and what luxury retailers must do in 2026 to stay ahead.

As criminal networks become more coordinated, mobile, and tech‑enabled, understanding current trends is critical to protecting your business. This session will explore emerging organized crime tactics impacting luxury and jewelry retailers, practical prevention strategies, and proven approaches to safeguarding your people, inventory, and customers.
Speakers
avatar for Howard Stone

Howard Stone

Vice President Global Asset Protection & Claims, Jewelers Mutual
Howard joined Jewelers Mutual in January 2024 with over 30 years of progressive Loss Prevention experience. He has held leadership roles at Macy's, Old Navy, Anchor Blue Stores and The Wet Seal. Most recently, Howard was the Director, Loss Prevention & Operations at Amazon in Seattle... Read More →
SG

Scott Guginsky

Executive Vice President , Jewelers’ Security Alliance (JSA)
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
Colonial A

4:30pm EDT

Seamless Selling: Where Brands Meet Retail
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
Today’s jewelry customer expects more than a transaction—they want a story, an experience, and a connection to the piece they’re buying. Delivering that kind of experience requires deeper collaboration between wholesalers and retailers than ever before.

This panel explores how successful partnerships between jewelry brands and retail partners create a seamless journey for consumers—from discovery on social media to education in-store to long-term loyalty. Panelists will discuss how collaboration in areas such as storytelling, marketing, merchandising, product development, and events helps elevate both brands and retailers while strengthening the customer relationship.

Attendees will leave with practical strategies for building stronger partnerships, aligning brand and store identities, and elevating the customer experience.
Speakers
SM

Stephanie Major

Marketing Director, Parlé
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
Congressional A

4:30pm EDT

The Fridge, the Palace, and the Diamond Machine: The Story Behind the Creation of Synthetic Diamonds
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
In this presentation, Elizabeth will take us back to the beginning to explore what truly accelerated the production of the first synthetic diamond material, revealing some of the lesser-known stories that underpin its often-colorful history and approaching the subject from a very different perspective. By building up context and reexamining diamond synthesis through the lens of time, this will open up the thinking around the subject and help us recognize that it is the story that sits behind both the natural diamond and the synthetic material that truly sets one apart from one another, both in meaning and purpose.
Speakers
EW

Elizabeth West

Senior Technical Educator, De Beers Group
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
Augusta A

4:30pm EDT

Turning Maybe Into a Same-Day Yes
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
David Berdugo spent a decade scaling Blue Nile and James Allen — then stepped back, worked inside independent jewelry stores, and interviewed hundreds of jewelers across the country. This session is built on what sits at the intersection of both worlds. Winning the custom engagement sale happens in three places: online, before the customer ever walks in; at the counter, where hesitation is the enemy; and behind the scenes, where your operation either keeps your promises or quietly breaks them. Attendees will leave with immediately actionable frameworks for all three—turning more maybes into a same-day yes.
Speakers
DB

David Berdugo

CEO, Caratwise
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
Augusta B
 
Thursday, September 17
 

11:00am EDT

AEO Is the New SEO: How AI Bots Are Sending Customers to Your Store Right Now
Thursday September 17, 2026 11:00am - 12:00pm EDT
For years, the game was simple: rank on Google, get clicks, win business. But something fundamental has shifted. Shoppers are now bypassing traditional search and asking ChatGPT, Google Gemini, Perplexity, and Siri what to buy and where to buy it. These AI systems don't return a list of links. They recommend businesses, and they answer with confidence.

This session introduces Answer Engine Optimization (AEO)—the emerging discipline that determines whether your store gets named when AI answers your customer's most important questions. Ross Cockerham, CEO of Punchmark, draws on platform-wide data from hundreds of jewelry websites to show exactly how this shift is already affecting traffic and sales in the jewelry industry—and what the stores winning at AEO are doing differently.
Speakers
avatar for Ross Cockerham

Ross Cockerham

CEO & Co-Founder, Punchmark
Ross Cockerham is the CEO & Co-Founder of Punchmark, and has been involved in the jewelry industry for over 25 years, helping retailers learn to run their stores more effectively and grow their businesses. In Punchmark's early days, Ross was responsible for engineering Punchmark's... Read More →
Thursday September 17, 2026 11:00am - 12:00pm EDT
Augusta A

11:00am EDT

From Overseas to Your Counter: How Tariffs Really Impact Your Jewelry Business
Thursday September 17, 2026 11:00am - 12:00pm EDT
Tariffs aren’t just headlines; they shape what you stock, what you pay, and what your customers see at the counter. This panel brings together wholesalers and retailers to break down how tariffs directly affect every step of the supply chain. From sourcing materials overseas to pricing and profitability in U.S. stores, our panelists will share firsthand insights, real numbers, and practical strategies for navigating today’s shifting trade landscape. Whether you buy, sell, or design, this discussion connects global policy to everyday business decisions.
Speakers
avatar for Anna Samsonova, CG

Anna Samsonova, CG

Owner, Samsonova Consulting

Thursday September 17, 2026 11:00am - 12:00pm EDT
Congressional A

11:00am EDT

If You’re Not Having Fun, You’re Doing It Wrong
Thursday September 17, 2026 11:00am - 12:00pm EDT
What happens when a father, a wholesaler daughter, and a retail son show how having fun grows both joy and sales?

This high-energy, honest, and entertaining session pulls back the curtain on what really keeps people thriving (and laughing) in the jewelry business. From the retail floor to the wholesale side, this family shares real stories, hard lessons, and simple mindset shifts that will get you smiling and selling more jewelry.
Speakers
JS

Jim Siegel, CGA

Retail store owner, Siegel Jewelers

avatar for Aleah Arundale

Aleah Arundale

Fun coach, Jewelers Helping Jewelers
Some might consider selling diamonds a skill or even an art form. For Aleah, it’s more like a natural instinct. Aleah Arundale is a 3rd generation GIA Graduate Gemologist, and a 5th generation jeweler turned loose diamond wholesaler. Selling diamonds on the road taught her endless... Read More →
Thursday September 17, 2026 11:00am - 12:00pm EDT
Augusta B

3:00pm EDT

From Instinct to Intelligence: Building a Data-Driven Culture in Your Jewelry Business
Thursday September 17, 2026 3:00pm - 4:00pm EDT
Most jewelers built their businesses on relationships, taste, and instinct, and those things still matter enormously. But in a market where margins are tighter and competition is broader than ever, instinct alone isn't enough. The retailers growing right now are the ones pairing their expertise with data.

In this session, Elle Hill shows jewelers how to build a culture of smarter decision-making without becoming data scientists or overhauling their entire operations. From knowing which metrics actually matter to building simple dashboards your whole team can use, this session is about making data feel like a natural extension of how you already run your business.

Walk in with instinct. Leave with intelligence.
Speakers
avatar for Elle Hill

Elle Hill

Founder & CEO, Hill & Co.
Elle is a renowned entrepreneur and lauded expert in the diamond, gemstone and jewelry industry. Her 28 years of achievements include helping businesses large and small to succeed—from launching her own award-winning international designer jewelry retailer, which she brought public... Read More →
Thursday September 17, 2026 3:00pm - 4:00pm EDT
Colonial A

3:00pm EDT

Underappreciated Gemstones
Thursday September 17, 2026 3:00pm - 4:00pm EDT
Not all jewels are as popular as diamond, ruby, sapphire, and emerald; some are a bit underappreciated. But that doesn’t make them any less spectacular. While these gemstones have been gaining recognition in recent years, there's even more to them than meets the eye. Learn about the lore, history, and science that make peridot, garnet, tourmaline, zircon, and spinel unique.
Speakers
avatar for Isabelle Corvin, CG

Isabelle Corvin, CG

Gemologist and Merchandising Manager, Panowicz Jewelers
Gemologist, merchandising manager, writer, and more, I have a passion for the history, lore and science behind gemstones, and a love for the world beneath a microscope. In 2022, I was honored to be named one of Jewelers of America inaugural class of "20 under 40" and this year, 2026... Read More →
Thursday September 17, 2026 3:00pm - 4:00pm EDT
Olympic B

4:30pm EDT

AI in Action: Solving Real Business Problems—Together
Thursday September 17, 2026 4:30pm - 5:30pm EDT
AI isn’t just about tools—it’s about solving real business problems.

In this interactive, workshop-style session, we’ll move beyond theory and into practical application. I’ll start by sharing a curated set of AI tools and real-world examples to spark new ways of thinking. Then, we’ll shift into a collaborative working session where participants bring their own challenges—whether it’s time-consuming admin work, workflow inefficiencies, or communication bottlenecks.

Together, we’ll crowdsource solutions, share what’s actually working, and explore how AI can be applied across different roles and businesses. You’ll gain practical ideas, discover new tools, and learn from the experiences of others in the room.

Whether you’re just getting started or already using AI, you’ll leave with actionable tips and techniques.
Speakers
JF

Jordan Freeman

COO, BOSS Logics
Thursday September 17, 2026 4:30pm - 5:30pm EDT
Augusta A

4:30pm EDT

Colored Stone Treatments in the 21st Century
Thursday September 17, 2026 4:30pm - 5:30pm EDT
Untreated vs treated gemstones have very different market values, which require the disclosure of treatments to be crucial. From initial discovery to showcasing the treatment's overall effect, this presentation will explore some of the most significant treatments introduced into the market in the 21st century. Gemstone treatments are not going away, which means educating oneself on them is an important tool for anyone in the trade.
Speakers
avatar for Nicole Ahline

Nicole Ahline

Sr. Manager, Colored Stone Research, GIA
Nicole Ahline, originally from Chicago, Illinois, completed her undergraduate studies in geology at Cornell College in 2015. In 2016 Miss Ahline enrolled at GIA for the Graduate Gemologist (GG) program earning her GG credentials in that same year. Miss Ahline has also completed the... Read More →
Thursday September 17, 2026 4:30pm - 5:30pm EDT
Royal Melbourne A

4:30pm EDT

From GG to Appraiser: Bridging the Gap Between Gemology & Appraising
Thursday September 17, 2026 4:30pm - 5:30pm EDT
It's one thing to earn your Graduate Gemologist® (GG) diploma from GIA, but having your GG does not automatically qualify you as an appraiser of gems and jewelry. For decades, the jewelry industry has been complacent by allowing professionals who only hold their GG to sign off on valuation documents, calling themselves appraisers. While earning the GG diploma is critical and no easy feat, Mike and Randy will discuss other imperatives that are necessary if one wishes to be successful in appraising gems and jewelry. This session will be geared toward anyone who wants to elevate their careers by understanding the duality of gemology and appraising, why USPAP® matters, and their professional development beyond their GG.
Speakers
avatar for Randall Lightfoot, CG, JEA

Randall Lightfoot, CG, JEA

Gemologist-Appraiser, Mayflower Estate Buyers & Consulting

Randy Lightfoot earned his B.A. in the Geological Sciences from Augustana College, Rock Island, IL in 2013 with an emphasis on volcanology, igneous petrology and mineralogy.  Mr. Lightfoot’s career has been spent largely studying the use of standard screening methods to identify... Read More →
MW

Mike West, ACGA

Gemologist-Appraiser, RF Moeller Jeweler

Thursday September 17, 2026 4:30pm - 5:30pm EDT
Olympic B

4:30pm EDT

Take-in Pointers for Front of Store Watch Repair Take-in
Thursday September 17, 2026 4:30pm - 5:30pm EDT
Successful watch repair begins at the front counter. Join AWCI for an in-depth discussion on best practices for watch take-in at the retail counter. Learn how to effectively communicate with customers, gather critical information, and serve as a knowledgeable liaison between the client and the watchmaker. In this workshop, we’ll share the practical strategies we've developed for communicating clearly with watch customers, asking the right questions, and translating customer concerns into meaningful details for the watchmaker or technician. We’ll also talk about how to build rapport with even the most particular clients and how to avoid common misunderstandings that can lead to frustration or delays. This workshop will help set you up for success with even the most selective watch customer.
Speakers
avatar for Justin Shiver, RJ

Justin Shiver, RJ

Watchmaker, Underwood Jewelers
Justin Shiver has over a quarter of a century of experience as a watchmaker and workshop manager in a retail jewelry store. Justin’s expertise extends beyond the workshop. He is a current member of the American Watchmakers-Clockmakers Institute (AWCI) Board of Directors. As a member... Read More →
avatar for Jason Champion

Jason Champion

Education Director, AWCI
Jason Champion is a Certified Watchmaker 21 and the education director for the American Watchmakers-Clockmakers Institute (AWCI) where he aids in curriculum development, teaches classes, and oversees AWCI’s world-renowned certification, traveling education, and the Archie Perkins... Read More →
JZ

Jason Ziegenbein

Lead Watch Educator, AWCI
Thursday September 17, 2026 4:30pm - 5:30pm EDT
Congressional B
 
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