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Tuesday, September 15
 

4:00pm EDT

The Repair Experience Blueprint: Turning Every Intake Into Lifetime Revenue
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Your Repair Counter Could Be Your Most Powerful Profit Center—If You Treat It Right. Repairs are one of the most overlooked, yet lucrative, opportunities in jewelry. Jimmy Lawson reveals a proven 5-step Repair Intake System that transforms routine service into revenue and lifelong client relationships. From a simple cleaning and inspection to “The Dance” of meaningful conversations and imaging, attendees will learn how to align sales and bench teams, streamline processes, and deliver exceptional client experiences. The result? Increased repair revenue, stronger trust, and a scalable system that keeps customers coming back.
Speakers
JL

Jimmy Lawson

VP Business Development, JD&Co A Trung Do Goldsmith Co
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Augusta B
 
Thursday, September 17
 

4:30pm EDT

Selling With Purpose: Controlling the Narrative at the Counter
Thursday September 17, 2026 4:30pm - 5:30pm EDT
We went to school. We received gemological teaching and training. We might even fancy ourselves as well-read. But how do we take all that learning and all that experience and move a client from "just looking" to "I must have it"—and have it from you, an AGS store? I'll cover that and more, as you begin the path to "That's right—I'll take it."
Speakers
avatar for David Mazer, CG

David Mazer, CG

Director, Marks Jewelers
I am a 4th generation Jeweler, a Registered Jeweler and Certified Gemologist with the AGS, a Graduate Gemologist earned in residence from the GIA, and a personal property Appraiser specializing in diamonds, jewelry, and fine watches. My experience has privileged me to represent American... Read More →
Thursday September 17, 2026 4:30pm - 5:30pm EDT
Augusta B
 
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