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Thursday, September 17
 

11:00am EDT

Old School Selling in a New School World
Thursday September 17, 2026 11:00am - 12:00pm EDT
Adam Graham, RS, will lead this panel in a discussion of how successful salespeople continue to use classical selling techniques in conjunction with new tools and technologies. We will explore how they have been able to adapt to new forms of communication and sales presentations while maintaining their tried-and-true techniques in building relationships with their clientele.
Speakers
avatar for Adam Graham, RS

Adam Graham, RS

Director of Sales West, Joshua J Fine Jewelry
Adam Graham, RS, is the Western Sales Director for Joshua J Fine Jewelry. In his long jewelry career, he has held executive roles with some of the industry’s best-known companies, including Omi Gems, Erica Courtney, AGTA, Saks Fifth Avenue, Rapaport, and AGS. He has presented sessions... Read More →
Thursday September 17, 2026 11:00am - 12:00pm EDT
Congressional B

3:00pm EDT

Women in Leadership: The Real Balancing Act Without Burnout
Thursday September 17, 2026 3:00pm - 4:00pm EDT
This candid conversation brings together powerhouse women leaders at every stage of their careers to talk honestly about what it really takes to lead without burning out. From boardrooms to caregiving, from scaling businesses to managing personal health, this session opens up the rarely discussed realities shaping women’s lives today. Topics include stress management, boundaries, perimenopause and menopause, appearance pressures, and navigating personal health challenges while maintaining leadership presence. By sharing experiences about what has worked and lessons learned, the discussion aims to normalize these conversations in professional settings. Attendees will leave with practical strategies, a renewed perspective, and a stronger sense of community.
Speakers
avatar for Jen Cullen Williams

Jen Cullen Williams

Founder, Jen Cullen Williams Communications
Jen Cullen Williams is an award-winning communications consultant recognized for her expertise in retail and marketing trends and her ability to connect businesses with media and consumers to drive visibility and growth. Since launching her career in 2006 in PR agencies, and later... Read More →
Thursday September 17, 2026 3:00pm - 4:00pm EDT
Congressional B

4:30pm EDT

Take-in Pointers for Front of Store Watch Repair Take-in
Thursday September 17, 2026 4:30pm - 5:30pm EDT
Successful watch repair begins at the front counter. Join AWCI for an in-depth discussion on best practices for watch take-in at the retail counter. Learn how to effectively communicate with customers, gather critical information, and serve as a knowledgeable liaison between the client and the watchmaker. In this workshop, we’ll share the practical strategies we've developed for communicating clearly with watch customers, asking the right questions, and translating customer concerns into meaningful details for the watchmaker or technician. We’ll also talk about how to build rapport with even the most particular clients and how to avoid common misunderstandings that can lead to frustration or delays. This workshop will help set you up for success with even the most selective watch customer.
Speakers
avatar for Justin Shiver, RJ

Justin Shiver, RJ

Watchmaker, Underwood Jewelers
Justin Shiver has over a quarter of a century of experience as a watchmaker and workshop manager in a retail jewelry store. Justin’s expertise extends beyond the workshop. He is a current member of the American Watchmakers-Clockmakers Institute (AWCI) Board of Directors. As a member... Read More →
avatar for Jason Champion

Jason Champion

Education Director, AWCI
Jason Champion is a Certified Watchmaker 21 and the education director for the American Watchmakers-Clockmakers Institute (AWCI) where he aids in curriculum development, teaches classes, and oversees AWCI’s world-renowned certification, traveling education, and the Archie Perkins... Read More →
JZ

Jason Ziegenbein

Lead Watch Educator, AWCI
Thursday September 17, 2026 4:30pm - 5:30pm EDT
Congressional B
 
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