Conclave 2026

Adam Graham, RS, will lead this panel in a discussion of how successful salespeople continue to use classical selling techniques in conjunction with new tools and technologies. We will explore how they have been able to adapt to new forms of communication and sales presentations while maintaining their tried-and-true techniques in building relationships with their clientele.

The initial consultation with an appraisal client can present both challenges and opportunities for an appraiser. In this session you'll hear from a panel of appraisers from different business types and experience levels about some common real-world situations and how they've crafted conversations and questions for their clients.

Successful watch repair begins at the front counter. Join AWCI for an in-depth discussion on best practices for watch take-in at the retail counter. Learn how to effectively communicate with customers, gather critical information, and serve as a knowledgeable liaison between the client and the watchmaker. In this workshop, we’ll share the practical strategies we've developed for communicating clearly with watch customers, asking the right questions, and translating customer concerns into meaningful details for the watchmaker or technician. We’ll also talk about how to build rapport with even the most particular clients and how to avoid common misunderstandings that can lead to frustration or delays. This workshop will help set you up for success with even the most selective watch customer.