Conclave 2026

What happens when a father, a wholesaler daughter, and a retail son show how having fun grows both joy and sales?

This high-energy, honest, and entertaining session pulls back the curtain on what really keeps people thriving (and laughing) in the jewelry business. From the retail floor to the wholesale side, this family shares real stories, hard lessons, and simple mindset shifts that will get you smiling and selling more jewelry.

Too often, the jewelry retailer lacks a strategy for how to arrange the merchandise in a showcase to grow sales. Often the layout does not feature the pieces in the showcase the owner wants most to sell. Often, the displays in a showcase are not arranged in a logical manner that matches the linear process of the salesperson’s presentation. The result is an overwhelmed or confused customer that does not buy. This seminar is a practical look at strategies that focus the customer’s attention on the pieces the store wants most to sell. It offers a step-by-step sales path that walks the customer from a full showcase, to a platform, to a tray, to an individual piece—so the customer says the store is "easy to shop."

We went to school. We received gemological teaching and training. We might even fancy ourselves as well-read. But how do we take all that learning and all that experience and move a client from "just looking" to "I must have it"—and have it from you, an AGS store? I'll cover that and more, as you begin the path to "That's right—I'll take it."