Conclave 2026

Global trade policy is shifting rapidly — and jewelry businesses are feeling the impact. From new tariff proposals and customs enforcement priorities forcing businesses to seriously evaluate sourcing strategies, today’s market requires companies to stay informed and adaptable. The jewelry industry continues to evolve, as do the legal, regulatory, and consumer protection issues impacting businesses every day. Join the Jewelers Vigilance Committee (JVC) for an informative and practical session covering the most important compliance topics facing jewelry professionals today. This presentation will explore key areas including tariffs, advertising and marketing claims, social media and influencer compliance, product disclosures, responsible sourcing considerations, and emerging legal trends affecting the industry. JVC experts will also share real-world examples and best practices to help businesses reduce risk while building consumer trust and confidence. Designed for professionals across all sectors of the jewelry industry, this session offers valuable takeaways to help attendees strengthen compliance practices and stay ahead in a rapidly changing marketplace.

Luxury purchases are often explained through demographics, psychographics, or income levels. Yet the decision to buy luxury—especially luxury jewelry—is rarely that straightforward. The motivations behind these purchases are far more complex, emotional, and often unconscious. This session will explore the art and science of luxury buying behavior. We examine the psychological forces that shape desire, hesitation, and decision-making, and why clients themselves often struggle to articulate their needs. Most importantly, we will discuss how talented sales professionals ethically unlock resistance and positively influence client buying behavior through subtle psychological cues and effective behavioral nudges.

With an open rate of 90%, SMS marketing is one of the best ways to build customer relationships, boost foot traffic, and close more sales. During this session, our jewelry industry experts will walk you through everything you need to know about SMS marketing — including how to set up your system, comply with opt-in regulations, craft compelling messages, and drive real revenue. Don’t miss out on learning about this critical jewelry store marketing channel!

David Berdugo spent a decade scaling Blue Nile and James Allen — then stepped back, worked inside independent jewelry stores, and interviewed hundreds of jewelers across the country. This session is built on what sits at the intersection of both worlds. Winning the custom engagement sale happens in three places: online, before the customer ever walks in; at the counter, where hesitation is the enemy; and behind the scenes, where your operation either keeps your promises or quietly breaks them. Attendees will leave with immediately actionable frameworks for all three—turning more maybes into a same-day yes.