Conclave 2026

With an open rate of 90%, SMS marketing is one of the best ways to build customer relationships, boost foot traffic, and close more sales. During this session, our jewelry industry experts will walk you through everything you need to know about SMS marketing — including how to set up your system, comply with opt-in regulations, craft compelling messages, and drive real revenue. Don’t miss out on learning about this critical jewelry store marketing channel!

Custom jewelry represents over 70% of fine jewelry sales, yet up to 40% of those sales are lost in the process. Why? Because the experience is still too manual, too slow, and doesn’t meet modern customer expectations.

In this session, Madeline Fraser shares how to transform your custom sales process into a high-converting, revenue-generating machine, without losing the personal, high-touch experience your brand is known for.

You’ll learn how to:

• Eliminate friction and drop-off in your custom pipeline

• Increase average order value and close rates

• Automate key steps while preserving your brand voice and client relationships

• Seamlessly tie online & in-store

This is a tactical, step-by-step guide to making more money, saving time, and delivering a better customer experience—at scale.

Understanding diamond types is foundational knowledge for anyone working within the industry. Knowing your type I’s from your type II’s can significantly affect the value of the gem. But for students, it can be a dry and uninspiring subject. In this presentation, we approach diamond types from a different perspective. By exploring the evolution of the classification system itself, what it teaches us about the geological journey and rarity of the diamond, and its role in synthetic diamond detection, we reveal a fascinating subject that is highly relevant to today's market.