Conclave 2026

With an open rate of 90%, SMS marketing is one of the best ways to build customer relationships, boost foot traffic, and close more sales. During this session, our jewelry industry experts will walk you through everything you need to know about SMS marketing — including how to set up your system, comply with opt-in regulations, craft compelling messages, and drive real revenue. Don’t miss out on learning about this critical jewelry store marketing channel!

Custom jewelry represents over 70% of fine jewelry sales, yet up to 40% of those sales are lost in the process. Why? Because the experience is still too manual, too slow, and doesn’t meet modern customer expectations.

In this session, Madeline Fraser shares how to transform your custom sales process into a high-converting, revenue-generating machine, without losing the personal, high-touch experience your brand is known for.

You’ll learn how to:

• Eliminate friction and drop-off in your custom pipeline

• Increase average order value and close rates

• Automate key steps while preserving your brand voice and client relationships

• Seamlessly tie online & in-store

This is a tactical, step-by-step guide to making more money, saving time, and delivering a better customer experience—at scale.

In this presentation, Elizabeth will take us back to the beginning to explore what truly accelerated the production of the first synthetic diamond material, revealing some of the lesser-known stories that underpin its often-colorful history and approaching the subject from a very different perspective. By building up context and reexamining diamond synthesis through the lens of time, this will open up the thinking around the subject and help us recognize that it is the story that sits behind both the natural diamond and the synthetic material that truly sets one apart from one another, both in meaning and purpose.