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Tuesday, September 15
 

10:30am EDT

Recruit Top Jeweler Talent: Connecting AGS Members with top talent from SCAD’s Jewelry Program
Tuesday September 15, 2026 10:30am - 11:30am EDT
As part of AGS’s support of the Bench Education Endowment initiative by Jewelers Mutual and its collaboration with Savannah College of Art and Design (SCAD), members have access to exciting new opportunities to connect with exceptional emerging talent. This session will explore how AGS members can engage with SCAD’s career services ecosystem to recruit interns, apprentices, bench talent, and commercially prepared graduates. Learn how to make the most of this relationship and how JM and AGS can support your recruitment needs.
Speakers
avatar for Mark Smelzer

Mark Smelzer

VP, Business Development, Jewelers Mutual Group
I'm a 22-year veteran of the jewelry business, having joined the industry as publisher of JCK magazine in 2004.  In 2021, I was fortunate enough to join the Jewelers Mutual Group, where I work on a variety of projects in business development and marketing.  In 2022, I was a part... Read More →
Panelists
avatar for Eleanor Twiford

Eleanor Twiford

Associate Vice President, Career and Alumni Success, SCAD
Eleanor Twiford is a creative executive and results-oriented leader with more than 25 years of experience building teams, developing talent strategies, and creating high-impact experiences at the intersection of education, creativity, and industry. Internationally recognized for her... Read More →
avatar for Jaimie Vela

Jaimie Vela

Sr. Director of Advising, Career and Alumni Success, SCAD
Jaimie Vela is a higher education leader and award-winning jewelry designer, with more than 25 years of experience at the intersection of creativity, luxury, and student success. She is recognized for building meaningful relationships, developing professionals, and translating the... Read More →
avatar for Jennifer Markas

Jennifer Markas

Head of Industry Relations & Impact Fund, Jewelers Mutual Group
Jewelers Mutual is excited to champion the next generation of bench jewelers through its investment in the Savannah College of Art & Design. Ask me how I can help you recruit and hire talented bench jewelers with a passion for craftsmanship!
avatar for Kevin Mays

Kevin Mays

John Mays Jewelers
I’m Kevin Mays, and I work at John Mays Jewelers, a family store in Fort Smith, Arkansas that’s been serving our community since 1999. I started full-time in the jewelry industry in 2004, beginning with sales and basic repairs. In 2007, I graduated from GIA’s bench jeweler program... Read More →
Tuesday September 15, 2026 10:30am - 11:30am EDT
Congressional B

2:30pm EDT

AGS Partner Members 101: Making Your Membership Work for You
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
In this panel, a team of accomplished Partner members (and a retailer) share how they've built strategic relationships with retail members and turned their benefits into real business results. You'll hear how they've maximized the marketing opportunities included in their dues, utilized the educational opportunities offered by AGS to better their own business, made the most of networking events, put member tools to work, and formed alliances with fellow Partner members that benefit everyone involved. You'll leave knowing what AGS brings to the table and how putting it to work makes you a stronger business as well as a stronger partner.
Suppliers, designers, service providers, emerging designers and retailers are welcomed to attend. Retailers: this is a great session to learn how to better utilize your AGS partner members.

Speakers
avatar for Brecken Farnsworth, CG

Brecken Farnsworth, CG

Vice President, Parlé Jewelry Designs

Panelists
avatar for Lika Behar

Lika Behar

Owner/Designer, Lika Behar Collection

avatar for Mitchell Clark

Mitchell Clark

President, BC Clark, Inc.
Mitchell Clark, CG, is the President of BC Clark Jewelers, a fourth-generation family business with three retail stores in Oklahoma City. Mitchell currently serves as President-Elect of the AGS International Board of Directors. In 2026, Mitchell and his brother Coleman were inducted... Read More →
avatar for Ross Cockerham

Ross Cockerham

CEO & Co-Founder, Punchmark
Ross Cockerham is the CEO & Co-Founder of Punchmark, and has been involved in the jewelry industry for over 25 years, helping retailers learn to run their stores more effectively and grow their businesses. In Punchmark's early days, Ross was responsible for engineering Punchmark's... Read More →
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Congressional B

4:00pm EDT

Increasing Watch Repair Capacity & Profits
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Whether you're managing an in-house watchmaker, working with outside service providers, or looking to expand an existing department, this session explores practical ways to increase repair capacity while improving efficiency and profitability. In this session, we'll explore proven strategies for increasing repair capacity, improving workflow, reducing turnaround times, and growing profitability without sacrificing quality or customer satisfaction. From staffing and equipment decisions to pricing, outsourcing, inventory, and process improvements, we'll examine the key factors that influence both productivity and profit. Whether your store performs simple battery replacements or employs a full-service watchmaker, you'll gain practical ideas for expanding your capabilities, serving more customers, and turning your watch department into a stronger contributor to your business.
Speakers
avatar for Jason Champion

Jason Champion

Education Director, AWCI
Jason Champion is a Certified Watchmaker 21 and the education director for the American Watchmakers-Clockmakers Institute (AWCI) where he aids in curriculum development, teaches classes, and oversees AWCI’s world-renowned certification, traveling education, and the Archie Perkins... Read More →
avatar for Jason Ziegenbein

Jason Ziegenbein

Lead Watch Educator, AWCI
Jason Ziegenbein is the Watchmaking Instructor for the American Watchmakers-Clockmakers Institute (AWCI) located in Harrison Ohio. Jason previously served as the Lead Instructor for the School of Watchmaking at Oklahoma State University Institute of Technology. He holds an AAS degree... Read More →
avatar for Justin Shiver, RJ

Justin Shiver, RJ

Watchmaker, Underwood Jewelers
Justin Shiver has over a quarter of a century of experience as a watchmaker and workshop manager in a retail jewelry store. Justin’s expertise extends beyond the workshop. He is a current member of the American Watchmakers-Clockmakers Institute (AWCI) Board of Directors. As a member... Read More →
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Congressional B
 
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