Conclave 2026

Gen Z is reshaping how jewelry is discovered, evaluated, and purchased—especially in the engagement category. In this candid panel, Communications & PR consultant Jen Cullen Williams is joined by Gen Z and young millennial jewelry professionals to break down what’s resonating now. From shifting engagement ring preferences to the role of social media, authenticity, and in-store experience, this session will explore how to effectively connect with the next generation of buyers. Panelists will share real-world insights on communication styles, digital touchpoints, and what builds trust (or breaks it) during the sales journey. If you want to stay relevant and competitive, this session offers a clear, unfiltered look at how Gen Z expects to shop and how you can meet them there.

In this panel, a team of accomplished Partner members (and a retailer) share how they've built strategic relationships with retail members and turned their benefits into real business results. You'll hear how they've maximized the marketing opportunities included in their dues, utilized the educational opportunities offered by AGS to better their own business, made the most of networking events, put member tools to work, and formed alliances with fellow Partner members that benefit everyone involved. You'll leave knowing what AGS brings to the table and how putting it to work makes you a stronger business as well as a stronger partner.
Suppliers, designers, service providers, emerging designers and retailers are welcomed to attend. Retailers: this is a great session to learn how to better utilize your AGS partner members.

Whether you're managing an in-house watchmaker, working with outside service providers, or looking to expand an existing department, this session explores practical ways to increase repair capacity while improving efficiency and profitability. In this session, we'll explore proven strategies for increasing repair capacity, improving workflow, reducing turnaround times, and growing profitability without sacrificing quality or customer satisfaction. From staffing and equipment decisions to pricing, outsourcing, inventory, and process improvements, we'll examine the key factors that influence both productivity and profit. Whether your store performs simple battery replacements or employs a full-service watchmaker, you'll gain practical ideas for expanding your capabilities, serving more customers, and turning your watch department into a stronger contributor to your business.