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Tuesday, September 15
 

9:00am EDT

Future-Proofing Your Jewelry Business: Lessons from the 20 Under 40
Tuesday September 15, 2026 9:00am - 10:00am EDT
Jewelers are at an inflection point as they deal with major challenges—and opportunities—facing the industry. Without fresh ideas to navigate these dynamic times, your business could fall behind. This panel will offer bold insights and strategies for future success from the next generation of jewelry leaders, Jewelers of America’s 20 Under 40 in Jewelry Retail.
Speakers
avatar for Amanda Gizzi

Amanda Gizzi

Senior Vice President of Corporate Affairs, Jewelers of America
Amanda Gizzi is the Senior Vice President of Corporate Affairs for Jewelers of America (JA), a nonprofit trade association that has been serving the fine jewelry marketplace since 1906. With 25 years of industry experience, Gizzi brings a deep passion and unwavering commitment to... Read More →
Panelists
avatar for Baileigh Daoud-Soricelli

Baileigh Daoud-Soricelli

Managing Partner and Director of Marketing, Daoud's Fine Jewelry
Baileigh Daoud-Soricelli is a fifth-generation jeweler and managing partner of her family's 131-year legacy at Daoud's Fine Jewelry, where she leads both sales and marketing. Raised in a tradition rooted in trust, expertise, and exceptional value, she has developed a discerning eye... Read More →
avatar for Sarah M. Haugaard

Sarah M. Haugaard

Co Founder/Co Creative Director, Lionheart
Sarah Haugaard is the Co-Founder and Co-Creative Director of Lionheart, a New York City–based fine jewelry brand. She oversees the brand’s creative vision, shaping its storytelling, identity, and customer experience, while working closely with Joy Haugaard, who designs each collection... Read More →
avatar for Sarah Martin Rowe

Sarah Martin Rowe

Founder & Designer, The Leake Co.
Sarah Rowe is the founder and designer of The Leake Co., a private jewelry studio located in Louisville, Kentucky, defined by its intimate, client-led approach. Independently launched in 2020, The Leake Co. is the culmination of a 12-year career spanning independent retail, wholesale... Read More →
avatar for Tony Maggio III

Tony Maggio III

Owner, Reflections in Gold
Tony was born in New York and raised in sunny Venice, Florida. As a third-generation jeweler, he grew up in the jewelry industry after his grandparents founded Reflections in Gold more than 45 years ago. He credits much of his knowledge to the lessons they taught him, along with the... Read More →
Tuesday September 15, 2026 9:00am - 10:00am EDT
Congressional A

10:30am EDT

Recruit Top Jeweler Talent: Connecting AGS Members with top talent from SCAD’s Jewelry Program
Tuesday September 15, 2026 10:30am - 11:30am EDT
As part of AGS’s support of the Bench Education Endowment initiative by Jewelers Mutual and its collaboration with Savannah College of Art and Design (SCAD), members have access to exciting new opportunities to connect with exceptional emerging talent. This session will explore how AGS members can engage with SCAD’s career services ecosystem to recruit interns, apprentices, bench talent, and commercially prepared graduates. Learn how to make the most of this relationship and how JM and AGS can support your recruitment needs.
Speakers
avatar for Mark Smelzer

Mark Smelzer

VP, Business Development, Jewelers Mutual Group
Mark is a 22-year veteran of the jewelry business, having joined the industry as publisher of JCK magazine in 2004.  In 2021, he was fortunate enough to join the Jewelers Mutual Group, where he works on a variety of projects in business development and marketing.

In 2022, Mark w... Read More →
Panelists
avatar for Eleanor Twiford

Eleanor Twiford

Associate Vice President, Career and Alumni Success, SCAD
Eleanor Twiford is a creative executive and results-oriented leader with more than 25 years of experience building teams, developing talent strategies, and creating high-impact experiences at the intersection of education, creativity, and industry. Internationally recognized for her... Read More →
avatar for Jaimie Vela

Jaimie Vela

Sr. Director of Advising, Career and Alumni Success, SCAD
Jaimie Vela is a higher education leader and award-winning jewelry designer, with more than 25 years of experience at the intersection of creativity, luxury, and student success. She is recognized for building meaningful relationships, developing professionals, and translating the... Read More →
avatar for Jennifer Markas

Jennifer Markas

Head of Industry Relations & Impact Fund, Jewelers Mutual Group
Jewelers Mutual is excited to champion the next generation of bench jewelers through its investment in the Savannah College of Art & Design. Ask me how I can help you recruit and hire talented bench jewelers with a passion for craftsmanship!
avatar for Kevin Mays

Kevin Mays

John Mays Jewelers
Kevin works at John Mays Jewelers, a family store in Fort Smith, Arkansas, that’s been serving its community since 1999. He started full-time in the jewelry industry in 2004, beginning with sales and basic repairs. In 2007, Mays graduated from GIA’s bench jeweler program, and... Read More →
Tuesday September 15, 2026 10:30am - 11:30am EDT
Congressional A

2:30pm EDT

Seamless Selling: Where Brands Meet Retail
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Today’s jewelry customer expects more than a transaction—they want a story, an experience, and a connection to the piece they’re buying. Delivering that kind of experience requires deeper collaboration between wholesalers and retailers than ever before.

This panel explores how successful partnerships between jewelry brands and retail partners create a seamless journey for consumers—from discovery on social media to education in-store to long-term loyalty. Panelists will discuss how collaboration in areas such as storytelling, marketing, merchandising, product development, and events helps elevate both brands and retailers while strengthening the customer relationship.

Attendees will leave with practical strategies for building stronger partnerships, aligning brand and store identities, and elevating the customer experience.
Speakers
avatar for Stephanie Major

Stephanie Major

Marketing Director, Parlé
Stephanie Major graduated with a bachelor’s degree in architecture from Portland State University. Soon after, she broadened her customer relations and visual merchandising knowledge while working in luxury retail. Her passion for design and entrepreneurial mindset drove her to... Read More →
Panelists
avatar for Jessica Gylsen

Jessica Gylsen

Vice President, XL Diamonds

avatar for Manos Phoundoulakis

Manos Phoundoulakis

Business / Product Development, Gold and Smoke
I've been focused on a maximum happiness approach to business development,  sales strategy, and assisting retailers to maximize sales through training and special events.

Focusing on people of top character,  whether it is retailers or the four AGS brands I represent, has led to a joyful way of doing business... Read More →
avatar for Nikki Swift

Nikki Swift

Owner and Designer, Nicole Mera
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Congressional A

4:00pm EDT

Brand Storytelling Through Experiences
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Having great products is no longer enough; you need to tell a story that is easy to connect with and remember. But what’s the most effective way to bring that story to life? In this session, event experts will focus on how to translate brand identity into meaningful, memorable customer experiences. From everyday interactions to curated events, panelists will share practical, innovative ways to stay top of mind, without requiring large budgets. Learn how to create authentic moments that reflect your brand, deepen relationships, and turn storytelling into a powerful business driver.
Speakers
avatar for Anna Samsonova, CG

Anna Samsonova, CG

Owner, Samsonova Consulting
Anna Samsonova, CG, is a Chicago, Illinois–based jewelry consultant and industry leader with more than 20 years of luxury experience working with retail and wholesale companies across sales, merchandising, buying, branding, event marketing, and operations. She is the founder of... Read More →
Panelists
avatar for Fanya Hull

Fanya Hull

Owner, Vardy's Jewelers, Inc.
Fanya has over two decades of experience in the jewelry business and is a GIA Accredited Jewelry Professional. She has leveraged her bachelor's degree in International Business and Finance from Loyola Marymount University to secure the best prices for her customers, as Vardy’s sources... Read More →
avatar for Jen Cullen Williams

Jen Cullen Williams

Founder, Jen Cullen Williams Communications
Jen Cullen Williams is an award-winning communications consultant recognized for her expertise in retail and marketing trends and her ability to connect businesses with media and consumers to drive visibility and growth. Since launching her career in 2006 in PR agencies, and later... Read More →
avatar for Trisha Kennedy-Thompson

Trisha Kennedy-Thompson

Co-Owner, Kennedy's Custom Jewelers
Trisha Kennedy-Thompson is co-owner of Kennedy's Custom Jewelers, which she and her brother purchased from their father in 2021. Since taking over the business, they have more than doubled business.

Trisha is a GIA Graduate Gemologist and AGS Certified Gemologist, and she is also... Read More →
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Congressional A
 
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