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Tuesday, September 15
 

9:00am EDT

AI Yourself Calm: Smarter Systems for the Business Behind Your Craft
Tuesday September 15, 2026 9:00am - 10:00am EDT
Most jewelry businesses already have systems. The question is no longer whether to build them, but how to elevate everyone working inside them. AI absorbs the execution layer beneath your team and your craft, so every person, regardless of role, can work faster, think bigger, and produce at a level previously out of reach. The better you and your team become at directing AI, the better your outputs become. It compounds.

This session is not a one-time setup, but a living system you build, monitor, and keep making smarter. You will leave with a framework, real-world case studies, and a Kickstart Plan to begin with confidence.

Mariel Diaz holds Microsoft's Lead with AI certificate and is a Mindvalley AI Mastery graduate. She built these systems inside her accounting firm — and is still finding new ways to apply them.
Speakers
avatar for Mariel Diaz

Mariel Diaz

Founder & Strategic Originator, Accounting for Jewelers
Mariel Diaz founded Accounting for Jewelers in 2013 to provide accounting services to jewelry businesses in the US. Mariel oversees operations and is a trusted advisor to jewelry business owners. She is a 2nd generation jeweler and was previously a GIA Graduate Gemologist, JA Certified... Read More →
Tuesday September 15, 2026 9:00am - 10:00am EDT
Colonial B

2:30pm EDT

The Importance of Impactful Signage for Jewelry Stores
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Impactful signage helps customers navigate the store easily and reduces the mental effort it takes to find what they want. It also significantly impacts the overall shopping experience by creating an inviting atmosphere and showcasing products effectively. Imagine walking into a store, eager to purchase a specific piece of jewelry, only to leave empty-handed because you could not find it. Sound familiar? This common frustration highlights a significant issue in retail: poor visual merchandising.
Speakers
avatar for Leslie McGwire

Leslie McGwire

President, Leslie McGwire & Associates: Jewelry Store Interior Design Company
Leslie McGwire™ ASID Allied has over 35 years in the business development, commercial interior design, equipment, furniture sales, and marketing services for jewelry stores and retail businesses. 
Leslie McGwire, A.S.I.D. Allied (American Society of Interior Designers) is a premier & award winning designer and has won over 25 national design awards, including the Salon Today and INSTORE Awards. Some notable locations for which she has designed include: The Mirage, Wynn Hotel... Read More →
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Colonial B

4:00pm EDT

Organized Retail Crime in 2026: Evolving Threats and Practical Strategies for Luxury Retail
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Join Howard Stone, VP of Asset Protection & Claims at Jewelers Mutual, and Scott Guginsky, EVP of the Jewelers' Security Alliance, for a timely discussion on how organized retail crime continues to evolve—and what luxury retailers must do in 2026 to stay ahead.

As criminal networks become more coordinated, mobile, and tech‑enabled, understanding current trends is critical to protecting your business. This session will explore emerging organized crime tactics impacting luxury and jewelry retailers, practical prevention strategies, and proven approaches to safeguarding your people, inventory, and customers.
Speakers
avatar for Howard Stone

Howard Stone

Vice President Global Asset Protection & Claims, Jewelers Mutual
Howard joined Jewelers Mutual in January 2024 with over 30 years of progressive Loss Prevention experience. He has held leadership roles at Macy's, Old Navy, Anchor Blue Stores and The Wet Seal. Most recently, Howard was the Director, Loss Prevention & Operations at Amazon in Seattle... Read More →
SG

Scott Guginsky

Executive Vice President , Jewelers’ Security Alliance (JSA)
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Colonial B
 
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