Your Repair Counter Could Be Your Most Powerful Profit Center—If You Treat It Right. Repairs are one of the most overlooked, yet lucrative, opportunities in jewelry. Jimmy Lawson reveals a proven 5-step Repair Intake System that transforms routine service into revenue and lifelong client relationships. From a simple cleaning and inspection to “The Dance” of meaningful conversations and imaging, attendees will learn how to align sales and bench teams, streamline processes, and deliver exceptional client experiences. The result? Increased repair revenue, stronger trust, and a scalable system that keeps customers coming back.
