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Tuesday, September 15
 

9:00am EDT

The Magic Is in the Details: What Jewelry Design Teaches You About Buying, Merchandising, and Building a Collection That Sells Itself
Tuesday September 15, 2026 9:00am - 10:00am EDT
You can source the finest stones, hire the best staff, and build a beautiful case — and still lose the sale to a competitor whose collection simply has a stronger point of view. Design is not decoration. It is strategy. And in this session, Andrea Lucille Pooler, COO of Modani Jewels, draws on more than 25 years in the jewelry industry, beginning at the bench where she became a master jeweler, to show retailers and wholesalers how seeing jewelry through a design lens changes everything from how you concept a piece and build a collection, to how your team reads a client and closes the sale. Attendees leave with three tools built for independent implementation: a design audit, a signal & response reference card, and a curation filter that guides them from creative concept through execution.
Speakers
avatar for Andrea Lucille Pooler

Andrea Lucille Pooler

COO, Modani Jewels
Tuesday September 15, 2026 9:00am - 10:00am EDT
Augusta A

10:30am EDT

Creating Collectors the Crayola Way
Tuesday September 15, 2026 10:30am - 11:30am EDT
Gem merchants, retail owners, staff, and clients all agree that describing color can be difficult. We can see it in our mind, we know the saturation we're seeking, but we can't quite describe it—it's just a half shade darker or lighter or just a tad more purple in the blue, just a touch more pink to the red...
With so many choices of colored gemstones in the world, how does one get it right, every time, when describing their perfect color choice? Join Shelly Sergent, Curator of the award-winning Somewhere In The Rainbow Collection, as she shares her insight into the whimsical yet highly effective color system. Shelly will share how you can create color gemstone collectors using the engaging system created by Crayola and why it works.
Speakers
avatar for Shelly Sergent

Shelly Sergent

Curator of Collection, Somewhere In The Rainbow Collection
Somewhere In The Rainbow specializes in colored gemstones, handcrafted designer jewels, the American Innovator time period, museum exhibitions, and the collection of colored gems. Feel free to talk to me about anything colorful, masterful, and fun! I've spent 44 years in the industry... Read More →
Tuesday September 15, 2026 10:30am - 11:30am EDT
Augusta A

2:30pm EDT

Natural Diamonds Have Never Had a Better Story. Is Your Team Telling It?
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Today's diamond consumer is asking harder questions, and the retailers who can answer them accurately and compellingly earn loyalty, repeat business, and referrals. In this session, Grant Mobley gives retailers a playbook for talking about natural diamonds in an honest, fascinating, and genuinely persuasive way without overselling or sounding scripted. You'll walk away knowing how to communicate what makes natural diamonds extraordinary—from their billion-year story to the real differences between natural and lab-grown diamonds that consumers should understand. You'll also be introduced to a free education platform built to get your sales team speaking about diamonds with confidence and accuracy with on-demand learning modules, short-form videos, and easy talking points.
Speakers
avatar for Grant Mobley

Grant Mobley

Jewelry & Watch Editor, Natural Diamond Council
Grant Mobley is the Jewelry & Watch Editor of Only Natural Diamonds and the Natural Diamond Council and writer and contributor of diamond and diamond industry-focused content. He comes with 17 years of jewelry industry experience, starting with growing up in his family’s retail... Read More →
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Augusta A

4:00pm EDT

From Mine to Market: Using Tech to Sell Gemstones and the Stories Behind Them
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Are you wondering how much to invest in digital assets? Concerned about the ROI of time and money to implement systems? Luxury gemstone and jewelry sales are built on relationships, but today’s buyers also expect powerful digital tools. How do you balance both?

ANZA Gems founder Monica Stephenson and Gemist founder Madeline Fraser share a candid look at how a wholesale gemstone company uses digital technology to support ethical-sourcing storytelling and to streamline the sales process.

This practical conversation will cover what works, what’s challenging, and what luxury jewelry businesses should consider when investing in a digital platform. You'll leave with an actionable to-do list for scaling your business digitally—and successfully.
Speakers
avatar for Monica Stephenson

Monica Stephenson

President, ANZA Gems

avatar for Madeline Fraser

Madeline Fraser

Founder & CEO, Gemist
I’m the Founder & CEO of Gemist, an AI and SaaS platform transforming the jewelry industry through customization, visualization, and immersive digital experiences. As a three-time entrepreneur, I’ve always been passionate about building companies that merge creativity, technology... Read More →
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Augusta A
 
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