Conclave 2026
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Track, Sales and Marketing
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Tuesday
, September 15
9:00am
EDT
Diamond Minds: Who Shaped Our Understanding of Diamond?
Olympic B
Elizabeth West
The Magic Is in the Details: What Jewelry Design Teaches You About Buying, Merchandising, and Building a Collection That Sells Itself
Augusta A
Andrea Lucille Pooler
10:30am
EDT
Creating Collectors the Crayola Way
Augusta A
Shelly Sergent
Selling to Gen Z in 2026: What Actually Works Now
Congressional A
Jen Cullen Williams
2:30pm
EDT
Natural Diamonds Have Never Had a Better Story. Is Your Team Telling It?
Augusta A
Grant Mobley
Selling with Proof: How Digital Storytelling and Provenance Drive Diamond Sales
Congressional A
Moshe Klein • Mahiar Borhanjoo
4:00pm
EDT
Brand Storytelling Through Experiences
Congressional A
Anna Samsonova, CG
From Mine to Market: Using Tech to Sell Gemstones and the Stories Behind Them
Augusta A
Monica Stephenson • Madeline Fraser
The Repair Experience Blueprint: Turning Every Intake Into Lifetime Revenue
Augusta B
Jimmy Lawson
Wednesday
, September 16
10:15am
EDT
Beyond Bridal: Elevating the Independent Jeweler Experience
Congressional B
Rebecca Boyajian • Mark Klein • Grant Mobley • Niveet Nagpal
Build Your Diamond Story: A Workshop for Modern Retailers
Augusta A
Madison Harvey • Constance Polamalu
11:45am
EDT
Natural Carat Crushers
Congressional B
Jessica Gylsen
The Art and Science of Why We Buy Luxury
Augusta B
Peter Smith
3:00pm
EDT
From Custom Chaos to Scalable Revenue: Fixing the Custom Jewelry Sales Process
Augusta A
Madeline Fraser
SMS Marketing: The What, Why, & How for Jewelers
Augusta B
Nick Gurney • Rhett Tingey
The Future of Fine Jewelry: What’s Changing, What’s Enduring, and What Actually Matters
Congressional A
Jodi Riesenberg • Lana Boutros • Alexis Padis • Nadine Tacorian • Paul Tacorian
4:30pm
EDT
Seamless Selling: Where Brands Meet Retail
Congressional A
Stephanie Major
The Fridge, the Palace, and the Diamond Machine: The Story Behind the Creation of Synthetic Diamonds
Augusta A
Elizabeth West
Turning Maybe Into a Same-Day Yes
Augusta B
David Berdugo
Thursday
, September 17
11:00am
EDT
AEO Is the New SEO: How AI Bots Are Sending Customers to Your Store Right Now
Augusta A
Ross Cockerham
If You’re Not Having Fun, You’re Doing It Wrong
Augusta B
Jim Siegel, CGA • Aleah Arundale • Jaron Siegel
Old School Selling in a New School World
Congressional B
Adam Graham, RS
3:00pm
EDT
Coordinating Your Store's Display and Sales Strategies to Make Your Staff More Effective
Augusta B
Larry Johnson
Women in Leadership: The Real Balancing Act Without Burnout
Congressional B
Jen Cullen Williams
4:30pm
EDT
Selling With Purpose: Controlling the Narrative at the Counter
Augusta B
David Mazer, CG
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17, 2026
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, September 15
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, September 16
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, September 17
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Colonial A
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Eagles Edge
International 1
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National Ballroom
Olympic A
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Porte Cochere/Valet
Rotunda
Royal Dublin A
Royal Dublin B
Royal Melbourne A
Royal Melbourne B
Walkway to Oscola
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AWCI Hands-On
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Dates
Monday
, September 14
Tuesday
, September 15
Wednesday
, September 16
Thursday
, September 17
Venue
Augusta A
Augusta B
Colonial A
Colonial B
Congressional A
Congressional B
Eagles Edge
International 1
International 2 & 3
National Ballroom
Olympic A
Olympic B
Porte Cochere/Valet
Rotunda
Royal Dublin A
Royal Dublin B
Royal Melbourne A
Royal Melbourne B
Walkway to Oscola
Session Type
Featured Speaker
General Session
Networking Event
Registration
Track
All
AWCI Hands-On
Appraisals
Business Management
Committee Meeting
GIA Hands-On
GIA Lecture
GIA Panel
Gems Jewelry and Watches
Sales and Marketing
Other Filters
Level
Advanced
Beginner
Intermediate
Session Format
Hands-on Gemology Workshop
Hands-on Watches Workshop
Panel Discussion
Audience
Appraisers
Retailers
Vendors