About me
Val first entered the world of independent jewelers at 12 years old, working in a jewelry store on weekends; sweeping floors, polishing cases and learning how the business actually runs. Fast forward to a 25-year career, where he has built and sold a series of companies across performance marketing, media, fintech, and real estate, generating more than $100 million in profits.
Nine years ago, Val returned to his roots. Through Jocalio and Luxe Software, he is now focused on helping independent jewelers grow, modernize, and compete.