About me
I first entered the world of independent jewelers at 12 years old, working in a jewelry store on weekends; sweeping floors, polishing cases and learning how the business actually runs. Fast forward to a 25-year career, where I have built and sold a series of companies across performance marketing, media, fintech, and real estate, generating more than $100 million in profits. Nine years ago, I returned to my roots. Through Jocalio and Luxe Software, I am now focused on helping independent jewelers grow, modernize, and compete.