About me
David Berdugo is the CEO of Caratwise, an end-to-end custom jewelry platform transforming how jewelers design, price, and deliver made-to-order pieces. With a career defined by scaling some of the most recognized names in online jewelry, David served as COO of both Blue Nile and JamesAllen.com — giving him rare, hands-on fluency across ecommerce, operations, merchandising, and consumer experience at scale.
At Caratwise, David brings that expertise directly to independent jewelers, equipping store associates with tools that enable real-time custom design using 3D photoreal rendering and live pricing — all connected to a coordinated production pipeline. The result is a "Same Day Yes" experience for customers, and a meaningful competitive edge for the jewelers who serve them.
David is a frequent presence at industry events including JCK, AGS Conclave, and CBG, and is recognized as a leading voice on the modernization of custom jewelry retail. He is passionate about helping jewelers compete with confidence — not by abandoning what makes jewelry retail personal, but by giving great stores the platform they deserve.