Tariffs aren’t just headlines; they shape what you stock, what you pay, and what your customers see at the counter. This panel brings together wholesalers and retailers to break down how tariffs directly affect every step of the supply chain. From sourcing materials overseas to pricing and profitability in U.S. stores, our panelists will share firsthand insights, real numbers, and practical strategies for navigating today’s shifting trade landscape. Whether you buy, sell, or design, this discussion connects global policy to everyday business decisions.