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Wednesday September 16, 2026 4:30pm - 5:30pm EDT
Today’s jewelry customer expects more than a transaction—they want a story, an experience, and a connection to the piece they’re buying. Delivering that kind of experience requires deeper collaboration between wholesalers and retailers than ever before.

This panel explores how successful partnerships between jewelry brands and retail partners create a seamless journey for consumers—from discovery on social media to education in-store to long-term loyalty. Panelists will discuss how collaboration in areas such as storytelling, marketing, merchandising, product development, and events helps elevate both brands and retailers while strengthening the customer relationship.

Attendees will leave with practical strategies for building stronger partnerships, aligning brand and store identities, and elevating the customer experience.
Speakers
avatar for Stephanie Major

Stephanie Major

Marketing Director, Parlé
Stephanie Major graduated with a bachelor’s degree in architecture from Portland StateUniversity. Soon after, she broadened her customer relations and visual merchandising knowledge while working in luxury retail. Her passion for design and entrepreneurial mindset drove her to pursue... Read More →
Panelists
KS

Kelly Selcer

Gold and Smoke

MP

Manos Phoundoulakis

Gold and Smoke

avatar for Nikki Swift

Nikki Swift

Owner and Designer, Nicole Mera
Wednesday September 16, 2026 4:30pm - 5:30pm EDT
Congressional A

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