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Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Today’s jewelry customer expects more than a transaction—they want a story, an experience, and a connection to the piece they’re buying. Delivering that kind of experience requires deeper collaboration between wholesalers and retailers than ever before.

This panel explores how successful partnerships between jewelry brands and retail partners create a seamless journey for consumers—from discovery on social media to education in-store to long-term loyalty. Panelists will discuss how collaboration in areas such as storytelling, marketing, merchandising, product development, and events helps elevate both brands and retailers while strengthening the customer relationship.

Attendees will leave with practical strategies for building stronger partnerships, aligning brand and store identities, and elevating the customer experience.
Speakers
avatar for Stephanie Major

Stephanie Major

Marketing Director, Parlé
Stephanie Major graduated with a bachelor’s degree in architecture from Portland State University. Soon after, she broadened her customer relations and visual merchandising knowledge while working in luxury retail. Her passion for design and entrepreneurial mindset drove her to... Read More →
Panelists
avatar for Jessica Gylsen

Jessica Gylsen

Vice President, XL Diamonds

avatar for Manos Phoundoulakis

Manos Phoundoulakis

Business / Product Development, Gold and Smoke
I've been focused on a maximum happiness approach to business development,  sales strategy, and assisting retailers to maximize sales through training and special events.

Focusing on people of top character,  whether it is retailers or the four AGS brands I represent, has led to a joyful way of doing business... Read More →
avatar for Nikki Swift

Nikki Swift

Owner and Designer, Nicole Mera
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Congressional A

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