David Berdugo spent a decade scaling Blue Nile and James Allen — then stepped back, worked inside independent jewelry stores, and interviewed hundreds of jewelers across the country. This session is built on what sits at the intersection of both worlds. Winning the custom engagement sale happens in three places: online, before the customer ever walks in; at the counter, where hesitation is the enemy; and behind the scenes, where your operation either keeps your promises or quietly breaks them. Attendees will leave with immediately actionable frameworks for all three—turning more maybes into a same-day yes.
