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Wednesday September 16, 2026 3:00pm - 4:00pm EDT
Most jewelers who've experimented with AI know the basics—using ChatGPT to write a caption, generate a product description, or ask a question. That's AI as a tool. What very few people in this industry understand is AI as an agent.

Agentic AI doesn't wait to be asked. It monitors, decides, and acts. It can watch your website for low-converting pages and flag them. It can monitor your review platforms and draft responses. It can check your inventory against your marketing calendar and alert you to mismatches. It can follow up with appointment inquiries automatically. It can run your email sequences without you scheduling them.

This session introduces agentic AI in plain language—what it is, how it works, and which tools and use cases are most valuable for jewelry retailers right now.
Speakers
avatar for Ross Cockerham

Ross Cockerham

CEO & Co-Founder, Punchmark
Ross Cockerham is the CEO & Co-Founder of Punchmark, and has been involved in the jewelry industry for over 25 years, helping retailers learn to run their stores more effectively and grow their businesses. In Punchmark's early days, Ross was responsible for engineering Punchmark's... Read More →
Wednesday September 16, 2026 3:00pm - 4:00pm EDT
Colonial A

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