Custom jewelry represents over 70% of fine jewelry sales, yet up to 40% of those sales are lost in the process. Why? Because the experience is still too manual, too slow, and doesn’t meet modern customer expectations.
In this session, Madeline Fraser shares how to transform your custom sales process into a high-converting, revenue-generating machine, without losing the personal, high-touch experience your brand is known for.
You’ll learn how to:
- Eliminate friction and drop-off in your custom pipeline
- Increase average order value and close rates
- Automate key steps while preserving your brand voice and client relationships
- Seamlessly tie online & in-store
This is a tactical, step-by-step guide to making more money, saving time, and delivering a better customer experience—at scale.
