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Brand Storytelling Through Experiences
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Congressional A
Having great products is no longer enough; you need to tell a story that is easy to connect with and remember. But what’s the most effective way to bring that story to life? In this session, event experts will focus on how to translate brand identity into meaningful, memorable customer experiences. From everyday interactions to curated events, panelists will share practical, innovative ways to stay top of mind, without requiring large budgets. Learn how to create authentic moments that reflect your brand, deepen relationships, and turn storytelling into a powerful business driver.
Speakers
avatar for Anna Samsonova, CG

Anna Samsonova, CG

Owner, Samsonova Consulting
Anna Samsonova, CG, is a Chicago, IL–based jewelry consultant and industry leader with more than 20 years of luxury experience working with retail and wholesale companies across sales, merchandising, buying, branding, event marketing, and operations. She is the founder of Samsonova... Read More →
Panelists
avatar for Fanya Hull

Fanya Hull

Owner, Vardy's Jewelers, Inc.
I have over two decades of experience in the jewelry business and is a GIA Accredited Jewelry Professional. I have leveraged my Bachelors degree in International Business and Finance from Loyola Marymount University to secure the best prices my customers, as Vardy’s sources the... Read More →
avatar for Jen Cullen Williams

Jen Cullen Williams

Founder, Jen Cullen Williams Communications
Jen Cullen Williams is an award-winning communications consultant recognized for her expertise in retail and marketing trends and her ability to connect businesses with media and consumers to drive visibility and growth. Since launching her career in 2006 in PR agencies, and later... Read More →
avatar for Trisha Kennedy-Thompson

Trisha Kennedy-Thompson

Co-Owner, Kennedy's Custom Jewelers
Trisha Kennedy-Thompson is co-owner of Kennedy's Custom Jewelers, which she and her brother purchased from their father in 2021. Since taking over the business they have more than doubled business. She is a graduate gemologist and AGS Certified Gemologist. She is also an award-winning... Read More →
Tuesday September 15, 2026 4:00pm - 5:00pm EDT
Congressional A
  Track, Sales and Marketing

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