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Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Today’s diamond clients are not just buying beauty. They are buying transparency, personalization, and experience. This session explores how verified origin and digital storytelling are reshaping the diamond selling process.

Panelists will share how retailers are using technology to build trust, simplify decisions, and elevate the in-store experience. They will also address rarity, including the reality that not every 3X or AGS 0 qualifies, and how lower rough yield and selective production contribute to value.

This is not a product presentation. It is a practical discussion about selling differently, where emotion remains central but is reinforced with proof, and where transparency, scarcity, and experience come together to create something truly special for today’s consumer.
Speakers
MK

Moshe Klein

Chief Executive Officer, Grandview Klein Diamonds

Panelists
avatar for Mahiar Borhanjoo

Mahiar Borhanjoo

Chief Commercial Officer (SVP Polished Division), De Beers Group
Mahiar Borhanjoo is the Chief Commercial Officer (SVP of the Polished
Division) at De Beers Group. With over 20 years of global leadership
across luxury, technology, and financial services, he has led transformative
initiatives in the diamond industry.


At De Beers, he headed... Read More →
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Congressional A

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