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Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Impactful signage helps customers navigate the store easily and reduces the mental effort it takes to find what they want. It also significantly impacts the overall shopping experience by creating an inviting atmosphere and showcasing products effectively. Imagine walking into a store, eager to purchase a specific piece of jewelry, only to leave empty-handed because you could not find it. Sound familiar? This common frustration highlights a significant issue in retail: poor visual merchandising.
Speakers
avatar for Leslie McGwire

Leslie McGwire

President, Leslie McGwire & Associates: Jewelry Store Interior Design Company
Leslie McGwire ASID Allied (American Society of Interior Designer) has over 40 years in business development, commercial interior design, equipment, furniture sales and marketing services with retail and jewelry-based businesses. She provides national “Concept to Completion” turnkey... Read More →
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Colonial B

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