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Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Impactful signage helps customers navigate the store easily and reduces the mental effort it takes to find what they want. It also significantly impacts the overall shopping experience by creating an inviting atmosphere and showcasing products effectively. Imagine walking into a store, eager to purchase a specific piece of jewelry, only to leave empty-handed because you could not find it. Sound familiar? This common frustration highlights a significant issue in retail: poor visual merchandising.
Speakers
avatar for Leslie McGwire

Leslie McGwire

President, Leslie McGwire & Associates: Jewelry Store Interior Design Company
Leslie McGwire™ ASID Allied has over 35 years in the business development, commercial interior design, equipment, furniture sales, and marketing services for jewelry stores and retail businesses. 
Leslie McGwire, A.S.I.D. Allied (American Society of Interior Designers) is a premier & award winning designer and has won over 25 national design awards, including the Salon Today and INSTORE Awards. Some notable locations for which she has designed include: The Mirage, Wynn Hotel... Read More →
Tuesday September 15, 2026 2:30pm - 3:30pm EDT
Colonial B

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