Conclave 2026

Gen Z is reshaping how jewelry is discovered, evaluated, and purchased—especially in the engagement category. In this candid panel, Communications & PR consultant Jen Cullen Williams is joined by Gen Z and young millennial jewelry professionals to break down what’s resonating now. From shifting engagement ring preferences to the role of social media, authenticity, and in-store experience, this session will explore how to effectively connect with the next generation of buyers. Panelists will share real-world insights on communication styles, digital touchpoints, and what builds trust (or breaks it) during the sales journey. If you want to stay relevant and competitive, this session offers a clear, unfiltered look at how Gen Z expects to shop and how you can meet them there.