Conclave 2026

Gem merchants, retail owners, staff, and clients all agree that describing color can be difficult. We can see it in our mind, we know the saturation we're seeking, but we can't quite describe it—it's just a half shade darker or lighter or just a tad more purple in the blue, just a touch more pink to the red...
With so many choices of colored gemstones in the world, how does one get it right, every time, when describing their perfect color choice? Join Shelly Sergent, Curator of the award-winning Somewhere In The Rainbow Collection, as she shares her insight into the whimsical yet highly effective color system. Shelly will share how you can create color gemstone collectors using the engaging system created by Crayola and why it works.