You can source the finest stones, hire the best staff, and build a beautiful case — and still lose the sale to a competitor whose collection simply has a stronger point of view. Design is not decoration. It is strategy. And in this session, Andrea Lucille Pooler, COO of Modani Jewels, draws on more than 25 years in the jewelry industry, beginning at the bench where she became a master jeweler, to show retailers and wholesalers how seeing jewelry through a design lens changes everything from how you concept a piece and build a collection, to how your team reads a client and closes the sale. Attendees leave with three tools built for independent implementation: a design audit, a signal & response reference card, and a curation filter that guides them from creative concept through execution.
