About me
Tony was born in New York and raised in sunny Venice, Florida. As a third-generation jeweler, he grew up in the jewelry industry after his grandparents founded Reflections in Gold more than 45 years ago. He credits much of his knowledge to the lessons they taught him, along with the invaluable relationships he has built through industry buying groups and trusted vendors.
Tony's philosophy is simple: as an owner, you should never stop learning, evolving, and adapting. He is passionate about creating a positive workplace culture. Tony believes that investing in his team is one of the greatest investments a business can make, holding weekly meetings and training sessions while maintaining an open-door policy where every employee feels comfortable asking questions and sharing ideas.
Marketing through social media has become one of Tony's greatest passions. By creating engaging, educational, and often humorous content, he enjoys showcasing the personalities behind Reflections in Gold. His goal is for customers to recognize familiar faces before they ever walk through the door, making the jewelry-buying experience feel welcoming and personal.
Giving back to the Venice community is equally important to him. Tony believes the store's success is a direct reflection of the support it has received over the years, and as the business continues to grow, so does his commitment to supporting the community that has supported his family for generations.
Outside of the store, Tony enjoys golfing, spending time with his wife and son, and embracing his inner "big kid" through video games and collecting Pokémon cards.